Monday, December 28, 2009

Party Like It's 2009

I use to live in New York and I remember how a lot of people never paid attention to other cities in the U.S. I always felt like they were missing out on inspiration. Obviously, New York is filled with creativity, but this is different. My recent trips have encompassed travels across mid-American cities that the coasts have forgotten about. Next year will include a lot of airport time again, but it has been nice to be on the open road and having that quality time to think.

Outside The LAB
My visit to Omaha was unfortunately a short one, but there will be more visits. A good friend of mine that worked with me in the coffee industry was able to show me around a bit. Coffee was lacking from this visit though. I continue to be shocked to find a lack of specialty coffee in some of these states surrounding Missouri. Omaha does have a craving for craft beer though. Lucky Bucket will lead this charge in the years to come. Their operations are set up for the brewery and Nebraska’s first distillery since prohibition, the Solas Distillery. If you are a beverage geek, you’ll like the direction this young company is going. Brewmaster and distiller, Zac Triemert, has a trophy from his thesis project at Heriot-Watt University in Edinburgh, Scotland. I won’t tell the whole story…you’ll have to make a visit. Be on the lookout for the Certified Evil beer and Joss Vodka from these guys.

Leftover patches of snow, roaming cattle, lots of pickup trucks and good people with even better stories defines driving through Kansas. This state is quickly making a name for itself for coffee and beer. One of the top coffee companies in the world is actually based out of Top City, or officially known as Topeka, Kansas. PT’s Coffee Roasting Co. has received 7 – 95+ rated coffees on CoffeeReview.com. I don’t think any other roasting company has achieved those results. PT’s has one coffee shop that they run, but supply to some of the top cafes in the country. I try to always visit that shop anytime I pass though Topeka. They have an arsenal of talented baristas, including Robin Seitz (former Midwest barista champ), Morgan Smith and Kasey Klimes.

How can you not love big college towns? There’s always an important rivalry game, up and coming bands passing through and independent shops along the main strip. K State University in Manhattan is home to the Tallgrass Brewing Company. What better college experience than having a craft brewery around the corner. Tallgrass has a great lineup of craft beers including a following behind their cream stout, Buffalo Sweat. Currently they have distribution in Nebraska and Kansas, but will branch into Missouri and possibly other states in 2010.








Recipes and Concoctions
New Year’s Eve is just a few days away. Enjoy your celebrations and hopefully they extend past midnight. Put the popcorn and stale wine away. You deserve better. Here are a few recipe suggestions for a variety of imbibers.

Hot Chocolate
¼ Tsp Chili Powder
½ Tsp Ground Cinnamon
4 oz. Heavy Cream
4 cups Chocolate Milk (whole) *Use a good brand in your market
Directions: Pour the heavy cream and milk into a saucepan over high heat. Add spices and whisk for 3-5 minutes. Do not let milk burn. Bring heat to lowest setting and continue to whisk for a few minutes. Use a ladle to scoop out the hot chocolate into glassware. Keep in mind the better the spices, the better the outcome.
Makes 2 to 3 servings.

Peach Fizzle Dizzle
1 Tsp Sugar
1 ½ oz Fr. Squeezed lime
2 oz London Gin
3 oz Peach flavored Club Soda
Angostura Bitters
Directions: Add sugar, lime juice and gin into glassware. Build chipped ice and stir. Top with 3oz Peach flavored Club Soda and 2 dashes of bitters. Stir one last time.
*Soda is made by adding Monin Peach syrup.

Philadelphia Fish House Punch
*Recipe courtesy of Imbibe Magazine http://www.imbibemagazine.com/Philadelphia-Fish-House-Punch
1/3 pint Fr. Squeezed lemon
3/4 lb. white sugar

1 pint of mixture*

2 1/2 pints cold water
Directions: *To make this mixture, take 1/4 pint of peach brandy, 1/2 pint of Cognac and 1/4 pint of Jamaica rum. Stir ingredients together in a large pot, and when ready, pour over ice.

Tom and Jerry
*Recipe courtesy of Michael Rubel of the Violet Hour in Chicago
Serves 12
1 oz Buffalo Trace Bourbon

1 1/2 oz Sailor Jerry's spiced rum

1/2 oz Licor 43
For the batter: 12 eggs,
2 lbs superfine sugar,
2 teaspoons ground cinnamon,
1 teaspoon ground nutmeg,
1/2 teaspoon ground mace,
1/4 teaspoon ground cloves.
Directions: Separate yolks and whites. Beat yolks until they flow like water. While you're beating yolks slowly, gradually add the sugar, cinnamon, nutmeg, mace and cloves. Beat your egg whites until they are stiff and fold them in.
To serve: Prime your mug with hot water then dump it and ladle two ounces of the batter, 2 ounces Buffalo Trace Bourbon Whiskey and 5 ounces boiling milk. Grate fresh nutmeg on top and enjoy.

Behind Bars
With another year coming to a close, it always a reasonable time to reflect. Not that I need to think hard about the places I’ve ordered a drink or two, but I thought I’d insert my top 5 places in Kansas City to drink here. I tend to spend less time visiting places in my own backyard as I do when I travel, but I’m very proud of these places being at my doorstep. And there was a lot of traveling for drink research in ‘09…Chicago, St. Louis, Columbus, Hershey, Philadelphia, Milwaukee, D.C., Hartford, Nashville, Des Moines and Omaha. That almost completes the Cash song, I’ve Been Everywhere.
This list is not in order but here are the top 5 places in Kansas City that I recommend for a cocktail or beer.

Manifesto – Speak easy style in basement of recommended restaurant
Bluestem – One of the top restaurants in the Midwest, great wine list and cocktail menu
R Bar - New bar with great music and cocktails, in unique part of town
Flying Saucer - Heaven for the beer drinker, a chain but I still love it
Harry’s Country Club – Rusty and full of variety, great Scotch and tequila list

What the Tweet
For The LAB, my mission was to spread information and education about all beverages. I don't talk about picking my son up from school, or jogging and feeling old, or any of that stuff that might actually make someone laugh on Twitter. I save all of those jokes for my wife. Just good ol' what and where to drink, who's doing what in their shop and what mixes with this and that. Here are a few fun tweets to share since my last blog...
• Vote for Best Craft #Beer of '09 - http://twitterurl.net/i/ws @thefullpint This is a tough one.
• I wonder if #Philadelphia is going to become the "next" place for beverage innovation. Cocktails, regional beers, coffee. Hmm. Thoughts?
• RT @nytimesdining Wines of The Times: Champagnes Below $40 Regain Pop http://bit.ly/7itQsM ---> Prep for NYE & a new decade!
• @titosvodka - I bet there hasn't been any Buddha's Hand infusions http://twitpic.com/uj67b & http://twitpic.com/uj64r This tastes great.
• America’s Best Coffee from MSN http://twitterurl.net/i/lg - CrescentMoon, Intelly, PTs, Novo, CounterCulture, Gumpy, Gimme!, Ritual, Blue...
• Good drink blog for the @denverpost by Doug Brown. Quick, easy reads w/ variety. http://blogs.denverpost.com/drinkreport/
• Had a nice soda that any ginger fan would love http://twitterurl.net/i/h3 @Oogave

That's A Wrap
So, what is this LAB 5702 thing? The Cliff Notes version goes a little something like this…”The LAB” was created to focus on marketing, branding and research for beverage related clients. I design for some clients, work on social media for others, pr and media coverage and overall brand or product strategy for others. My clients are in many disciplines of the beverage industry and are located in several states. Basically, I’m a beverage enthusiast and I’m passionate about learning about everything bottled and enjoyed.

Two blogs all wrapped up. I hope that you find something entertaining or educational from these. I’m always open to suggestions. Thanks again to my clients, friends and family for all of your support. Happy New Year’s and remember to be safe and smart. Here’s to a better decade. Don't forget to check out The LAB’s daily activities on Twitter and Facebook.

Monday, November 30, 2009

November to Remember

I have come to the conclusion that I'm not a daily, or even weekly blogger. My strength and personality matches the world of Twitter better. Maybe it's the caffeine, or my former life in New York, but regardless I've always been known to move fast. Instead of letting this avenue close, I have decided to compile happenings every month into a faux-blog newsletter. I hope you like the outcome and find some good resources here.

Show and Tell
LAB 5702 officially opened the doors in late August and I've felt very fortunate to have the clients I have. The LAB focuses on marketing strategies, branding and research for artisanal beverage companies. What in the hell does that mean? Well, the emphasis is completely on the world of drinking and how food and daily life revolve around the drinking experience. And by drinking, I'm not only talking about boozing it up. There's tea, coffee, alternative drinks, syrups, equipment, etc.

Maybe a company needs help with packaging design, or jumping into the world of Facebook, or more media coverage, or launching a product in a new market...and so on. There are no clients in health care, automobiles or anything outside the beverage industry. Yeah, that's what happens at The LAB.

Outside the LAB
It seems like I've been on the road a lot lately. Every time I get in the car and drive I always feel so proud of this country. I mean it. It is so beautiful and different region by region. That is also showing up in beverages like it has with food. Here are some noteworthy images from my recent trips.







Recipes and Concoctions
Ok, enough about turkey, ham and comfort foods. This is a great time of year to drink also. Repeal Day was December 5th. Don't get me wrong, I'm not one to pass up a great meal, but I love comfort drinks and the memories they can serve. When I make drinks this time of year, I compare it to baking. It's all about the experience, the smell and then the taste. Here are three recipes perfect for this time of year. Cheers!

Mulled Apple Chai Cider
Recipe (per serving)
3 oz Liquid Chai Latte (Third Street or Oregon Chai)
3 oz Apple Cider from your local apple orchard
Sprinkle of cinnamon
Directions:
Pour contents into a saucepan and heat on medium to 150 degrees. Stir constantly. Pour and garnish with a cinnamon stick.
Note: This taste like a liquid apple pie. For a variation that taste like apple pie with ice cream, add an equal amount of whole milk to the serving size you made. Example, if you have 6 oz. of chai and apple cider, add 6 oz of whole milk.

Smashing Pumpkin
Recipe (per serving)
2 oz White Rum (used Ron Matusalem Platino)
1 oz Cream or Half&Half
3/4 oz Pumpkin Puree
1/2 oz Ginger Simple Syrup
Dash Cinnamon & Allspice
Combine all ingredients in a cocktail shaker and add ice. Shake long to blend and chill. Strain and pour into a cocktail glass. Top with additional dash of cinnamon.
* Recipe from Sonja Kassebaum of North Shore Distillery


Domaine 415 (created for a private party event)
Recipe (for one serving):
1 oz Domaine de Canton
1 oz Fresh sq. Orange Juice
3 oz Prosecco
Apple
Clove
Juice the oranges you need. Add Domaine and Orange juice into glass or as a premix. Top glass with Prosecco and stir. Garnish with apple and clove piece (see photo). I cut the apples in slender slices so they garnish easily. Poke the cloves through the slices of apple and garnish as shown or the way you want. The cloves will hold the apple together. Served room temperature.



What the Tweet
I continue to become a stronger fan of Twitter day-by-day. It's not for everyone, but just like any outlet you have to decide whether it works for you and have a strategy going into it. For The LAB, my mission was to spread information and education about all beverages. I don't talk about picking my son up from school, or jogging and feeling old, or any of that stuff that might actually make someone laugh. I save all of those jokes for my wife. Just good ol' what and where to drink, who's doing what in their shop and what mixes with this and that. Here are a few fun ones to share from the last couple of weeks...
Very good write up @DraftMag. Top 10 Beers Without #GABF Hardware. http://draftmag.com/magazin.... Any additions tweeters?
• Finishing off the weekend with a root beer float. Used Millstream Brewery's (Iowa) soda http://twitterurl.net//X19771 w/ apple ice cream.
• With guests in & out, good time of year to try affordable, but unique #wines. Check out http://corkd.com/ to share & learn from vino lovers.
• RT @WineEnthusiast Just Released! Our Top Spirits and Beers of '09 (Intriguing Ales, Vibrant Whisky & More)http://bit.ly/7kjTe4 -I'm pumped.
• Just sharing emails with author of Uncommon Grounds. A must-have book for#coffee enthusiasts http://twitterurl.net//Q19385
• Panama is one of those origins that I think hits quality over quantity w/ #coffee. Just saw this 95 review http://twitterurl.net//X18627

Take the time to watch this great video on Social Media


In the Laboratory
There's always something going on where I'm either behind the computer researching and writing or in The LAB with lots of spirits, fresh fruit and measuring devices. One huge success in 2009, and sort of officially launched the company, was Drink Club. This "group" was formed based on Fight Club (seriously) and the underground supper clubs in most major cities. We have had 6 very successful events. That's about all I can share, but you get a glimpse and we'll let a bit more out of the bag in 2010.

Another branch of LAB 5702 is Home Batch. This program will launch in the winter of 2010 in Kansas City and then spread to other communities. If you create your own drinks or additives (syrups or sauces) to drinks, shoot me an email and I'll tell you more.

And lastly, there's the writing part, which I don't make enough time for. I blame it on the internet. Here's a link to my most recent article in Kansas City's Tastebud Magazine, which covers several great gift ideas for the beverage lover in your inner circle. http://www.tastebudmagazine.com/drink_liquid.asp


That's A Wrap
If you have made it this far and didn't get bored, then you deserve a shiny bottle of something unique. Umm, not sure if I can legally do that but maybe you can print this part out and show to your local store of choice. Thanks for checking this out, please share your feedback and don't forget to check out the daily activities on Twitter and Facebook. Cheers and happy holidays everyone, although I'm going to try and get another one of these out in a few weeks.

Jason from The LAB

Friday, September 25, 2009

Reviews of the Week

I'll start reviewing beverage products that I try. I pick up a lot of harder to find stuff on my trips, so you'll see a few things that you probably won't be able to get where you live. I'll always have a link to each product though. Enjoy and feel free to add your comments.

Sept. 14, Meet Me In St. Louie:
St. Louis has a long tradition of beer and food. I've noticed a recent change and following for new specialty choices in the area within the last few years and I like what I see. Here's a few of the local treats that I picked up and enjoyed while visiting.

Fitz's Bottling Company | St. Louis, MO
Notes: Real nice ginger taste with a bit of sweetness (cane sugar). Smooth and floral.
Used in a cocktail and the outcome was good. Here's the recipe -
2 oz Gin (I used Plymouth)
1/2 oz squeezed lemon juice
Top (3oz) with ginger ale. Add ice, stir & sip away.

O'Fallon Brewery | O'Fallon (Greater St. Louis), MO
Notes: ABV: 6.1%. Pleasant aromas, nice citrus flavor, malty sweetness with caramel & butterscotch strengths, and hops are piney.

Schlafly Brewery | St. Louis, MO
Notes: ABV: 9%. Smoky orange, buttery hops, lingering hints of ginger (I like). Suggestion that it pairs well with mussels. I'd second that.

Kaldi's Coffee Roasting Company | St. Louis, MO
Notes: Dark chocolate front, fruit notes, a bit toasty for my taste.

Sept. 21, Feeling Chile (Chilean Wines):
This week I was part of an event where each attendee had to bring a Chilean wine. We had 17 bottles and we tasted each and every bottle. What a great learning experience. Here's some recommendations from that night. Each bottle is very reasonable in price.

Awesome nose and tight finish. Big and bold, some vanilla, hints of coffee and currant. From the Colchagua Valley. 90 points Jay Miller (Wine Advocate). I highly recommend.

Nice fruits of red berries and cherry. Really had a nice nose and taste of raspberries and nice on nose overall. Hints of spices and tannins on the end. From the Limari Valley

A surprise for me. Soft and smooth. Nice vanilla and spice. I love the nose. Also, rich, juicy plum. From the Colchagua Valley.

Primus Cabernet Sauvignon/Syrah/Merlot/Carmenere '06
36% cabernet sauvignon, 31% syrah, 17% merlot and 16% carmenere. Interesting mix and I like the carmenere break down. Lots of dark berries on the nose and unpredicted, but good finish. 89 points Josh Raynolds (International Wine Cellar)

A nice tobacco, leather and other toasty notes. Black currant, some berry and sweetened out with fresh vanilla. "Drink now through 2018. 20,000 cases made. Score: 94." (Wine Spectator)

Due to a busy fall schedule, the reviews are on hold for awhile.

Tuesday, September 15, 2009

Water Infusions

Starting my water infusions. Going "in" easy with mint from the yard and lemons. A slight break from my cocktails.

Some good and some bad outcomes. Something so odd with the cilantro infusion that it smelt great, but mentally was hard to think about drinking and enjoying it.

Best batch from practice rounds was the kiwi infusion. Next batch of kiwi will use the local Cooper's honey.


As of 8/15/09, I'll start including recipes and my grade for each batch.

LimeMint ~ batch001
1 1/2 C Filtered water
2 Lime slices
3 med. size Mint leaves
GRADE = 8

Lime HoneyMint ~ batch002
1 1/2 C Filtered water
2 Lime slices
3 med. size Mint leaves
1 Tsp Honey
GRADE = 7

LimeHoney ~ batch003
1 3/4 C Filtered water
2 Lime slices
2 Tsp Honey
GRADE = 6, honey isn't needed, hint aroma of honey flavored cereal

OrangeCinnamon ~ batch004
1 1/2 C Filtered water
2 Orange slices (med)
3 dashes of Cinnamon
GRADE = 8, like a calming orange tea, nice &delicate, might taste odd to the nonadventurous

PeachMint ~ batch005
1 1/2 C Filtered water
2 Peach slices (med)
6 Mint leaves
GRADE = 8, very floral, nice mint aftertaste, slight peach sweetness

LimeBasil ~ batch006
1 1/2 C Filtered water
2 Lime slices (med)
4 Mint leaves (med)
GRADE = 5, too tart and harsh at the end, still not enough basil

Mexican LimeBasil ~ batch007
1 1/2 C Filtered water
2 Lime slices (med)
3 Mint leaves (med)
1 Tsp Agave Nectar
GRADE = 5, too tart, no agave taste, only basil on nose

PeachLemon Basil ~ batch008
1 3/4 C Filtered water
2 Lemon slices (lrg)
5 Basil leaves (med)
3 Peach slices (sm quarter slices)
GRADE = 7.5, a bit weak but a nice light taste with peach on the back end, it has strong potential

SweetLemon Cilantro ~ batch009
1 3/4 C Filtered water
3 Cilantro sprigs
2 Tsp Honey
GRADE = 7, very different due to the cilantro but pretty good, refreshing, needs 1 more tsp of honey but is slightly sweet

LemonPeach Nutmeg ~ batch010
1 1/2 C Filtered water
3 Peach slices (sm quarter slices)
2 Lime slices
Sprinkle of Nutmeg
GRADE = 7.5, floral, slightly sweet, missing a bite but nice, calming

LemonBlueberry Mint ~ batch011
1 1/2 C Filtered water
1 Lemon slice
5 Blueberries (med size)
5 Mint leaves
GRADE = 7, hard to judge, seemed bland first taste then had more after a jog and it was great. Certainly isn't bad but I felt like it was missing something. Only one to color the water.

OrangeRaspberry ~ batch012
1 1/2 C Filtered water
1 Orange slice
4 Raspberries
GRADE = 6.5, orange floral taste w/ strong rind presence, taste a tad weak of raspberries. Need to use more. Had slight pink coloring.

OrangeMaple ~ batch013
1 1/2 C Filtered water
1 Orange slice
1 Tsp Maple Syrup (Grade A)
GRADE = 6.5, Maple is nice, orange doesn't seem right, it needs to be 3rd ingredient and more of an accent.

GingerMint, Honey ~ batch014
1 1/2 C Filtered water
1 Sliver of ginger
2 Tsp Honey
4 Mint leaves (med. size)
GRADE = 8.5, Better rested with ginger removed. Nice ginger taste - not too strong. Sweet like southern iced tea & good amount of mint.

RaspberryBasil, Honey ~ batch015
1 1/2 C Filtered water
5 Raspberries
2 Tsp Honey
2 Basil leaves (lrg. size)
GRADE = 8.5, Amazingly sweeter than expected, floral in a tea-like way. Tastes like a fresh raspberry iced tea.

BlueberryBasil ~ batch016
1 1/2 C Filtered water
4 Blueberries
3 Basil leaves (lrg. size)
GRADE = TBD